RESUME AND EXPERIENCE

Skills

Design Layout

Copy Writing & Naming

Marketing Strategy & Advertising

Branding & Identity Development

Art Direction

Project Management

Advanced Typography

Packaging

Social Media

Photo Editing & Retouching

Photography Set & Style Design

Proofing & Pre-press

Adobe CS: InDesign, Photoshop, Illustrator

Microsoft Office: Word, Excel, Powerpoint

Quoting & Negotiating Print Costs

Problem Solving

Conceptual Thinking

Effective Communicator

Efficient Multi-tasker

Time Management

Team Player

 

Experience

MicroDental Laboratories
Senior Graphic Designer; 2012-Present

  • Focus on creating templates and maintaining the brand consistency from the corporate level out to all satellite locations.
  • Create, schedule and manage monthly Marketing Campaigns for the network of satellite labs, from print materials to scheduling email blasts and magazine Ads.
  • Write copy for: advertisements, website, email blasts, press releases, letter communications to clients, direct mail and product awareness sales sheets.
  • Created and defined the brand standards for internal ProSomnus Sleep Technologies identity and brand system, as well as it's flagship product MicrO2 Sleep and Snore Device (prior to company split off in November 2016).
  • Participate in bi-weekly and monthly conferences between corporate Marketing and satellite labs to discuss current Marketing initiatives and recommend a path of execution based on previous results of successful network labs.

Dental Technologies, Inc (DTI)
Senior Graphic Designer/Assistant Art Director; 2007-2010

  • Focused on brand consistency across the platform of print collateral, packaging and advertising.
  • Assisted in Art Direction among Graphic Designers to maintain and refresh the brand annually.
  • Developed and conceptualized branded advertisements for both corporate office and satellite locations from sketches to final print run.
  • Worked as a key photo editor and retoucher for final output, as well as attending press checks and final proofing stages of marketing pieces.
  • Project managed all projects from beginning to end, including scheduling, print bidding, cost analysis, and PO creation.
  • Met with sales and service teams regularly to discuss marketing trends and necessary tools to best penetrate their territories.
  • Developed an extensive print, stock and distribution system with a local printer where continued collateral updating and reorganizing was required.
  • Contributed to the Marketing Department’s strategy by implementing and following through with re-branding and re-positioning the company in the dental industry through advertising and identity.
  • Provided key tools to standardize the brand and maintain the elite set of imagery which set the company apart from competitors.
  • Responsible for product photo shoots when necessary for product advertisement and in-house references.
  • Coordinated with the department to form Creative Briefs and copy input for Marketing advertisements.
  • Assisted in presenting Creative Briefs to corporate level officials for approval and feedback for moving forward with design and concept.

Freelance Design & Branding
Graphic Designer/Brand Storyteller; 2007-Present

  • Serve as an identity and brand developer for individuals and small companies seeking a new or refreshed look to their products and services.
  • Conceptualize and design advertising layout to serve as a consumer message of the brand in both print and electronic media.
  • Utilize the brand story as a basis for writing marketing copy to support the brand.

That Moment Custom Wedding Invitation Studio
Graphic Designer/Event Design Coordinator/Owner; 2011-2017

  • Conceptualize and design event invitations and supporting graphic elements that carry the theme across the platform of the event.
  • Work with local and national print vendors/paper suppliers to provide samples and meet the expectations of the client's event vision.
  • Set-up graphics and supporting graphics on the day of the events on-location in order to maintain the quality of the theme.


Education

Academy of Art University, BFA Graphic Design; 2006

Recognition

2013 Corporate Support Award for MicroDental Laboratories, Inc.

2009 PINC Bronze Award for Design; DTI Corporate Calendar